专卖店店长关于服务的发言稿

导语发言稿是参加会议者为了在会议或重要活动上表达自己意见、看法或汇报思想工作情况而事先准备好的文稿。以下是小编整理专卖店店长关于服务的发言稿的资料，欢迎阅读参考。

各位领导，各位同事：

大家早上好，我是四层xxx专柜的店长xxx。首先感谢各位领导平时对我的栽培与信任。让我有机会站在这里和大家一起分享销售服务经验。也希望大家在这个分享过程中有所收获。作为一名一线工作的员工，我深深知道，“服务”就是“用心”。

那么我们怎样才能做好真正的“用心服务”呢？我多年的经验告诉我：“细心”、“爱心”、“上进心”。今天，我的重点就是围绕这三“心”来与大家分享。只要你抱着这样的心态去服务于每一位顾客，你就会成为一名优秀的销售人员，同时，你还会拥有很多很多的朋友。

首先，第一、“细心”，我所指的细心就是敏锐的观察力。只要是逛街的顾客都是我们的潜在顾客，都是有所需求的。重点是我们的观察力是否能准确的发现顾客的需求，激发购买欲望。

当顾客第一次进入我们的专柜，其实我们的沟通就已经开始了。我们可以从顾客的身上观察一些亮点而引起共鸣。如发型，穿着，气质，配饰。通过这些细微的观察，我们就此打开顾客较感兴趣的话题，拉进我们与顾客的距离，取得彼此的信任，逐步随着顾客的需求转换到我们销售当中。

当然，我们一定要学会察言观色。从顾客的言谈举止、表情流露进一步了解顾客需求。并且在销售当中还可以了解顾客的脾气和性格。如干脆利落的顾客其性格一般是豪爽的，对这种顾客，我们应迅速为其推荐商品，快速达成交易，为他节省时间。也有顾客在挑选商品时，动作缓慢，好多件衣服挑来比去，犹豫不定，一般这样的顾客属于顺从型的性格特征，独立性比较差，对于这种顾客，我们就一定要有耐心，为其细心的挑选产品，并适当加以解释，促使他作出购买决定。

第二、我们要拥有一颗关爱的心，“爱心”。关爱他人就是关爱自己。只要你不求回报的帮助别人，总有一天，在你最需要帮助的时候他一定会伸出援助之手，获得意外的惊喜。一天中午，顾客不多，一位女孩走进我们的柜台，我很热情地上前与她打招呼。但是她总是在躲避什么。仔细留意后才发现她的脸部至颈部有烧伤的痕迹。通过简单的交流，得知她意外被火烧伤，想买件衣服看病穿。我建议她最好选择棉质有拉链带帽的服饰。因为帽衫可以遮挡住她的伤疤，方便于看病时穿脱，由于烧伤较重，试穿动作不能太大，又考虑到试衣间小，害怕碰到她的伤口，我尽量往一边靠，并鼓励她不要害怕，一定会好起来。也许是她被我的一言一行所感动，在我的帮助下，她选择了好几件衣服，最后选定了三个款，付款后还再三道谢后离开。现在想想，都很感慨，人与人之间真的很需要相互帮助。关心是最美丽的语言，尽一已之力帮助他人得到快乐，同时也让自己感到快乐。

第三、我们要拥有一颗“上进心”。熟话说：“三人行必有我师焉”,多听听优秀员工的销售心得，多参加各种各样的培训，多尝试各种销售技巧，多采用不同的说话方式，寻找一种最适合自己的营销模式，并运用到工作当中，你会发现销售其实很简单，我做销售工作已经九年，最后我把我认为最实用且最有效的成交方法来分享给大家。

（一）三选一成交法：有时我们会遇到顾客看几双鞋不知选哪双好，其实二选一会犹豫不决，三选一会比较倾向中间那一个，如果你要销给顾客一件商品，那就在那件产品下面摆一个更贵的，上面摆一个便宜的，买贵的感觉浪费，买便宜的感觉低档了些。通常顾客都会选中间那件。

（二）反问成交法：优先回答他的问题一，但同时要带上一个反问。当你一反问，他回答了就等于有成交的机会，还有一点很重要，就是感觉顾客有喜欢的商品的时候，你一定要走在他前面，请他去试。

大家如果很真诚的把这三心适用到我们的销售工作中，学会如何表达，而且要始终保持微笑，自信，服务态度要好，这样销售业绩也会蒸蒸日上。

以上就是我个人的心得体会及总结，再次谢谢各位领导和同事给我这个平台，让我们共同成长。在这里祝愿各位同仁的销售更上一台阶，铜锣湾的明天会更加辉煌。谢谢大家。

　　延伸阅读（英语版）

Dear leaders, dear colleagues,

Good morning, everyone. I am XXX, the manager of the four-storey XXX counter. First of all, I would like to thank your leaders for their cultivation and trust. Let me stand here and share sales service experience with everyone. I hope you can learn something from this sharing process. As a front-line employee, I know deeply that "service" is "heart".

So how can we do a real "mindful service"? My years of experience have told me: "care", "love" and "upward mobility". Today, I will focus on the three "hearts" to share with you. As long as you serve each customer with this mindset, you will become an excellent salesperson, and you will have a lot of friends.

First of all, first, "careful", I mean careful observation. As long as the customers who are shopping are our potential customers, there is demand. The point is whether our observation can accurately detect the customer's needs and stimulate the desire to buy.

When customers enter our counter for the first time, our communication has already begun. We can see some of the highlights from our customers and strike a chord. Hair, dress, temperament, accessories. By means of these tiny observation, we have to open the customer is interested in the topic, pull into the distance with the customer, we win the trust of each other, gradually as the demand of the customers to our sales.

Of course, we must learn to look at them. To learn more about the customers' demands from their behavior and expression. And also can understand the customer's temper and character in the sale. If the character of a crisp customer is generally generous, for such a customer, we should quickly recommend the goods and make a quick deal to save time for him. Also have customers when choosing goods, slow, choose to go to a lot of clothes, hesitated, and generally the customer belongs to a submissive personality traits, independence, for this kind of customers, we must have patience, carefully choose the product for its, and appropriately explained, led him to make a purchase decision.

Second, we should have a caring heart, "love". Caring for others is loving yourself. As long as you don't ask for anything in return, one day, when you most need help, he will lend a helping hand and get an unexpected surprise. One day at noon, not many customers, a girl walked into our counter and I greeted her warmly. But she's always avoiding something. After careful attention, she found that her face had burn marks on her neck. Through simple communication, I learned that she was accidentally burned by fire and wanted to buy a dress to see the doctor. I suggest that she choose cotton with a zip-top hat. Because the hoodie is ok, block holds off the scars, convenient to see the doctor when take off, because the burn heavier, try on action cannot too big, and considering the fitting room is small, afraid to touch her wounds, I try to rely on, and encouraged her don't be afraid, will be better. Perhaps she was moved by my words and actions, and with my help, she chose several clothes, finally settled on three, and after paying the payment, she thanked her and left. Now think about it, it's very emotional, people really need to help each other. Caring is the most beautiful language. It helps others to be happy and to be happy.

Third, we should have a "upward mobility". ShouHua said: "how" keep good men company, and listen to good staff sales experience more, many take part in different kinds of training, to try all kinds of sales skills, adopt different ways of speaking, looking for one of the most suitable for their own marketing model, and apply to the job, you will find sales actually very simple, I do sales work has nine years, I finally clinch a deal the I think the most practical and most effective way to share with everyone.

(a) three clinch a deal to choose a method: sometimes we will meet the customer a few pairs of shoes I do not know to choose which double good, actually choose a moment hesitate, choose three moment is tend to be the one among them, if you want to pin a product for the customer, it is in the place of a more expensive product below, it is a cheap, buy a waste of your feelings, buy cheap feeling low. Usually the customer chooses the middle one.

(2) the transaction method: first, answer his question first, but take a rhetorical question at the same time. When you ask, he answers, it's the chance to make a deal, and it's important that you walk in front of him and ask him to try it.

If everyone very sincere heart of this three applicable to our sales work, learn how to express, and always keep smile, confident, service attitude is better, such sales will be booming.

Above is my personal experience and summary, thanks again for leaders and colleagues to give me this platform, let us grow together. Here I wish you all the sales of a higher step, and the future of causeway bay will be more splendid tomorrow. Thank you.